How to write emails and Slacks that get to the points

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❌ Most people give a bunch of context up top, then put the most important line of an email at the very end.

✅ You want to flip it. Prioritise the key takeaway at the beginning, followed by supporting details and context.

This is often called Bottom Line Up Front (BLUF), the Minto Pyramid or “starting with the bottom line”.

Example structure

Hi [name]

[BLUF]

What’s the one thing you need the recipient to know or do and by when?

Your BLUF statement should answer this question.